branded uniforms  - the workers

‘Sustainable fashion’ might have been buzzwords a few years ago, but the industry still has a long way to go if it wants to meet ambitious climate change targets.

Although many people feel strongly about doing their bit to help retail giants cut carbon emissions, a recent report found that most brands are failing to do so, both in terms of branded uniforms and casual fashion. 

The Stand.Earth report revealed the majority of companies that signed the UN Fashion Industry Charter for Climate Action are not in line to meet their targets. 

Rachel Arthur, sustainability strategist, told British Vogue recently: “[I] think it’s phenomenally important that progress is talked about and is showcased.”

While she stated that Fashion Weeks provide those in the industry with a “really valuable platform” to demonstrate their sustainability objectives and to encourage other players to make changes, brands have failed to take advantage of it. 

In fact, the publication noted that many brands have steered away from their sustainability claims lately, as though being environmentally friendly was merely another fashion trend. 

Despite huge fashion labels taking a back seat with their eco policies recently, there are lots of young designers coming through who believe strongly in reducing the environmental impact of the fashion industry.

These include the likes of Conner Ives, Paolo Carzana, Tolu Coker and Ahluwalia. 

Although they might not be able to have as much of an influence as the big names, they will appeal to shoppers who are still environmentally conscious. 

What’s more, they are future proofing their business, as more and more people will steer towards brands that are sustainable in the future, as climate change continues to take its toll on the environment. 

April 18, 2024 — Jake Blakey