Sustainability And Animal Welfare Top Food Trends For 2024

When it comes to food trends for next year, the most popular will be sustainability and better support for animal welfare. 

This is according to predictions from natural grocer Fresh Thyme Market, based on the buying habits of Midwestern shoppers. 

It found consumers are going to be more keen to make sure the products they buy, as well as the packaging, has been made sustainably. 

“Shoppers are turning to certified upcycled and regenerative organic products to promote a healthy planet,” an article in Food Navigator USA explained. 

The second biggest trend next year will be prioritising animal welfare, with many consumers becoming conscious of eating meat and dairy, leading to more becoming vegetarian or vegan. 

Lots of shoppers will turn towards buying pasture-raised products or those with eco-friendly fishing practice claims. 

According to The Vegan Society, there are around 2.6 million vegans in Europe, while three per cent of Americans and an estimated 1.5 per cent of people in the UK say they have ditched animal products.

These figures are set to increase next year, as more people become conscious of their environmental impact. 

Alternative meat products, such as fungi-based coffees, will still be popular, even among meat-eaters, as consumers look for more plant-based options from their favourite restaurants.

Something chefs might need to take into account is the use of local brands in their restaurants, as consumers will want to see their community being reflected in their eateries. 

Busy kitchens are also likely to focus on using protein sources, as the public becomes more aware of nutrition for their fitness goals, and will ensure their menu has a variety of options for customers with allergies and intolerances.