Jones Supply Co. Launches New Campaign Shot By Backyard Bill

For Jones Supply Co.'s launch campaign, the wholesale uniform brand tapped acclaimed photographer Bill Gentle, a.k.a, Backyard Bill, to shoot a collection of images showcasing the new line of sustainable workwear. "Bill has worked with everyone from Mr Porter to Happy Socks, so it was an absolute thrill to see him in his element shooting our launch campaign," says Jones Supply Co. founder and creative director Iestyn Jones.

The new collection of unisex uniforms features three styles of workwear jackets, two chef shirts, a pair of workwear pants, and jumpsuit coveralls, all made in 100% organic cotton, which has been treated with the brand's advanced antimicrobial technology. 

Shot at Silver Light Tavern in Williamsburg, Brooklyn, the images are meant to show the uniforms in their natural habitat. "We're a Brooklyn brand so I wanted to team up with a cool Brooklyn restaurant to showcase our sustainable workwear," says Jones. "Silver Light Tavern was the obvious choice as they have an absolutely beautiful and modern aesthetic—it's sleek and on point, which pairs well with the workwear we've created."

July 16, 2021 — Ben Keith